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Along with designing footwear for Sperry, EGOT musician and activist John Legend is also a skincare entrepreneur with his company, Loved01 — and the brand is finally on sale at Amazon during Prime Day.
The 45-year-old star with dermatologist Dr. Naana Boakye to debut Loved01 in January 2023, with a goal of affordable, unisex skin-care formulated especially for melanin-rich skin. Designed for different skin types and tones, the brand harnesses the power of natural ingredients traditionally used in communities of color, such as nourishing shea butter (which traces its roots back to West Africa), moisturizing jojoba and coconut oils and inflammation-reducing rosehip and sea buckthorn oils.
Regularly prices range from $10 for calming facial wipes and $15 for exfoliating cleansers to $24 for a two-pack of face and body shaving cream, but through tonight you can save up to 25 percent off select products. You can also save 20 percent when you purchase with Subscribe & Save.
Already available at CVS and Walmart, Loved01 products are eligible for fast shipping for Amazon Prime members. Not yet a Prime member? Sign up for a 30-day free trial to take advantage of all that Amazon Prime has to offer, including access to Prime Video and Prime Gaming; fast same-, next-, or two-day free shipping; in-store discounts at Whole Foods Market, access to exclusive shopping events — like Prime Day and Black Friday — and more.
Learn more about Loved01’s best skin-care products and scroll down for our picks below.
Loved01 Face & Body Exfoliating Cleanser
The Loved01 Face & Body Exfoliating Cleanser is dermatologist-recommended for nourishing and moisturizing your skin, while its exfoliating formula is perfect for a pre-shave ritual.
Loved01 Face & Body Salicylic Acid Cleansing Wipes, 2-Pack (48 wipes)
Loved01’s face and body cleansing wipes contain salicylic acid, cucumber, green tea and papaya extract for cleansing, soothing and hydrating the skin. They’re formulated to be gentle on blemish-prone skin.
Loved01 Face & Body Moisturizer
The Loved01 Face & Body Moisturizer is fragrant-free and made for melanin-rich skin. It’s formulated with shea butter and jojoba oils and is ideal for daily use.
Loved01 Face & Body Shave Cream, 2-Pack
Formulated for the face and body, Loved01’s shaving cream boasts rosehip and sea buckthorn oils for moisturizing and jojoba oil to nourish and hydrate the skin.
Loved01 Face & Body Toning Mist
The alcohol-free Loved01 Face & Body Toning Mist soothes skin with a formula made with chamomile, lavender and aloe vera. It’s best for after a shave or daily cleanse.
Loved01 Face & Body Oil
Made with rosehip and sea buckthorn oils, the Loved01 Face & Body Oil is ideal for all skin types, while it’s made for melanin-rich skin to be vibrant and glowy. It’s also quick absorbing, so it won’t leave your skin greasy.
Loved01 Face & Body Cleansing Bar
Formulated with shea butter, jojoba oil and green tea, the Loved01 Face & Body Cleansing Bar is best for daily use, while it leaves skin feeling soft and fresh. This is a four-piece set that comes in four-ounce bars. At $20 at Amazon, that breaks down to just $5 apiece.
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