In-cosmetics Asia will be held Nov. 5-7, 2024, in Bangkok, bringing more than 600 global personal care ingredient suppliers together in one place and creating business opportunities, insights and inspiration for Asia-Pacific (APAC) beauty creators and beyond. The event will also offer a preview of the top three trends that will shape Asia’s beauty market in 2025 and beyond. Here, we offer a breakdown of the event offerings and a preview of Euromonitor’s 2025 APAC beauty predictions.
In-cosmetics Asia Networking, Educational Opportunities
The show will feature various zones, sessions and opportunities for networking and education, including:
During the marketing trends session, Anindhitha Maniath, senior analyst at market research provider Euromonitor International, will present, “Glow Up: Exploring APAC’s Beauty and Personal Care Revolution.”
Here, she gives a sneak peak at 3 top trends she predicts for 2025, along with claims and ingredient insights.
Top 3 Trend Projections for 2025 APAC Beauty Market
In 2025, three key trends are set to define the APAC beauty industry.
Anindhitha Maniath (Anin), Senior Research Analyst at Euromonitor International
- Premiumization is gaining momentum, with more consumers, especially the aging population, investing in luxurious, high-quality products that feel indulgent and deliver results.
- At the same time, holistic wellness is becoming a major focus, as people seek beauty solutions that support their overall well-being.
- Convenience also remains a priority, with busy lifestyles pushing the demand for multifunctional products that streamline routines and come in easy, user-friendly formats.
APAC Beauty Claims and Benefits
The top claim within beauty and personal care remains natural, with almost 15% of products in 2023 featuring it.
Claims like hydrating and no parabens are also prevalent amongst products. However, as consumers become more knowledgeable and conduct thorough research, they have a clearer understanding of what they want in their beauty and personal care products. This has led to a rise in the demand for more specific claims like dermatologically tested and vegan.
Shoppers also are no longer content with generic claims; instead, they seek transparency and products that align with their values, such as cruelty-free practices and ingredient safety.
Innovations Behind the Benefits
Products featuring natural, clean ingredients and boasting sustainability are key drivers in the market. Many product launches highlight eco-friendly practices, with even private labels like Guardian launching ranges like their Eco-Garden range, made from 100% vegan formulas, reflecting the trend toward conscious beauty solutions.
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