Ofer Rehovot Mall, part of the Ofer Malls group, opened three new concept stores with an investment of approximately NIS 3 million. These include a flagship store for Danon Jewelry, previously sold through kiosks and online; a new flagship store for the fashion brand “Studio Pasha”; and a new concept store for the international fashion brand Pierre Cardin.
Yehuda Oren, CEO of Ofer Rehovot Mall, stated: “The entry of these three new brands is part of a broader strategic move to upgrade the mall and its retail mix. Over the past year, we’ve introduced leading international and local brands and upgraded existing stores to further distinguish Ofer Rehovot as the leader in the southern region. We are proud to be the first mall in Israel to open a store for Danon Jewelry and a flagship store for Studio Pasha, which chose us as their showcase. We will continue to innovate and bring new consumer experiences to the residents of Rehovot and the surrounding area.”
Danon Jewelry
The Danon Jewelry store covers approximately 40 square meters. The brand’s designer, Noa Gora-Krevitz, designed the store to reflect its jewelry collections, including necklaces, bracelets, earrings, and rings, all handcrafted. The store also features a collection of jewelry designed by social media star and brand ambassador Inbal Cohen, along with sunglasses, hair accessories, bags, belts, and other products that were previously unavailable. For the grand opening, a 20% discount is being offered on all items in the store for one month.
Ilan Danon, co-owner of Danon Jewelry, said: “We decided to open the first-ever store for the brand at Ofer Rehovot Mall, a leading and accessible mall with a retail mix that suits our brand. Until now, the company operated seven kiosks in malls, and this is our first standalone store, providing customers with a home-like atmosphere and a unique shopping experience. The store will also offer a line of 14K gold jewelry, pearl and gemstone collections, Judaica jewelry, and more, all at affordable prices.”
Studio Pasha
The fashion brand Studio Pasha opened a flagship store covering 60 square meters, designed by Shani Yitzhaki. Lin Pasha, one of the company’s owners, said: “Our new store is designed to international standards with a minimalist, sleek, and modern aesthetic that reflects the spirit of the brand. The store offers a diverse range of collections that are updated weekly, with precise and trendy designs, uncompromising quality, and fair prices.”
Pierre Cardin
International fashion brand Pierre Cardin opened a concept store spanning 140 square meters with an investment of approximately NIS 1.5 million. The store also features the Cavharel and Vivaldi brands. Itzik Dor, CEO of the company, explained: “We chose to invest in opening an upgraded and experiential flagship store at Ofer Rehovot Mall, which is considered one of the leading malls in Israel, attracting customers from across the southern region. We are confident that this is another step in strengthening the brand in Israel.”
Ofer Rehovot Mall has two commercial floors, with brands and retailers including ZARA, Bershka, Pull & Bear, H&M, Adidas, Foot Locker, Aphrodite, Golf, Fox, Castro, Lee Cooper, Delta, S.Wear, Golf Kids, Intima, Polgat, Onot, Jump, Tik U Tik, Hamashbir Lazarchan, Fox Home, Naaman, Vered, Originals, Eruqa, Kravitz, and more.
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