Best shopping in Milan: an insider’s guide to Italy’s most fashionable city

Italy is one of the most stylish countries on the planet, but Milan is the country’s unofficial fashion capital – the epicentre for clothing, homeware, and more. Although the city is dominated by its fashion heavyweights (think Prada, Valentino, and Giogio Armani), there are unique and independent stores that make Milan a hotspot for those with a discerning taste for the latest trends. From the big names that line the Quadrilatero della Moda to artisan ateliers, small boutiques, and design-forward concept stores, here are 17 of the best places to shop in Milan, Lombardi’s beloved city.

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Is shopping in Milan expensive?

Like in any major city, there are neighbourhoods that sell high-end, expensive luxury goods at the same prices found anywhere else. But there are others where you can haggle for a very good deal. Always remember that price, in most cases, reflects quality. Having said that, Italy is also a country that loves sales so if you visit during January and July, you’ll probably find a bargain.

Is Milan good for shopping?

The city is a shopper’s paradise and is considered to be the best in the country. It’s home to world-renowned fashion houses, designer boutiques, and high-end department stores, as well as smaller concept stores, boutiques and weekly markets. If you venture towards Via Montenapoleone or Galleria Vittorio Emanuele II, you will stumble upon the most dreamy of designer stores. Head down towards Brera and Corso Como, and you will encounter smaller, niche boutiques, whereas Navigli and Porta Ticinese have a number of thrift and vintage shops to discover.

Is it cheaper to buy designer goods in Milan?

Generally, prices remain the same – especially when designer goods are concerned. However, when living outside the EU, you have access to VAT refunds for clothing, footwear, leather goods and accessories).

These are the best shops in Milan

Bitossi

Best for: contemporary tableware and gifts

Since it opened in 2022, Bitossi has become a keystone in the celebrated design quarter Cinque Vie. This pastel-coloured space reflects the colourful and whimsical spirit of the brand, inspired by the joy of Italian conviviality around the dinner table. In this wonderland store, a beautifully laid table with fresh blooms sets the scene and, behind it, a bright mint-green cabinet presents a collection of mix-and-match pieces from plates and glassware, candles and candleholders, cutlery, cups, mugs and many more creative objects that make the perfect gift or souvenir. Bitossi is best known for fun graphics and symbols in collaboration with Pangea, which takes centre stage on each porcelain dish.

Address: Via Santa Marta, 19, 20123 Milano MI, Italy
Website: bitossihome.it