Best Prime Day Fashion Deals 2024

Amazon is kicking off its tenth summer Prime Sale shopping event—and you don’t want to miss it. Deep discounts and not-to-be-missed deals are rolling out already ahead of the Prime Sale dates of July 16-17, 2024, and among the many, many offerings on fashion items from shoes to sunglasses for men, women, and kids. You can upgrade your wardrobe (and theirs) for less, be ready for back-to-school clothes way before September, and even stock up for the holidays.

Pro tip: Think classic staple pieces from well-known brands, such as Calvin Klein, Hanes, Levis, Ray Ban, and more.

I’ve rounded up some of the best fashion finds for Prime Day on the stuffed closet that is the Amazon website to help you avoid confusion during what can be a potentially overwhelming online shopping experience, especially if this is your Amazon Prime Sale.

Best Prime Day deals on sunglasses

Ray-Ban RB2132 New Wayfarer Square Sunglasses, Tortoise/Polarized Green, 55 mm

These shades will help you look cool in the sun. Now 20% off during Amazon Prime Days.

SOJOS Classic Aviator Polarized Sunglasses for Men Women Vintage Retro Style,Black/Grey

Classic aviators are now 20% off their original price—so maybe you can buy two pairs.

Oakley Youth OJ9001 Radar EV XS Path Rectangular Sunglasses, Matte Black/Prizm Ruby, 31 mm

High-end sunnies for kids, now $130. While I think that’s crazy, my nephew says the price is right for Oakleys.

Ray-Ban Women’s RB4101 Jackie Ohh Butterfly Sunglasses, Transparent Blue/Blue Gradient Polarized, 58

Ray-Ban’s are expensive for a reason and this style is still pretty pricey— but if you have your heart set on these special glasses, you can buy them for 25% off of the original price of $172.50

Best Prime Day deals on handbags

Baggallini Everywhere Bagg

Thirty-six percent off $110 and this go-everywhere bag is yours. I love my Baggallini bags and may add this to my collection.

Calvin Klein Reyna Novelty Key Item Flap Backpack

I love the pop of orange color and stylish, yet rugged durability. Now $95.75 (marked down from $168).

Vera Bradley Women’s Cotton XL Campus Backpack

It’s back-to-school shopping in the summer. This would make an excellent addition to your college student’s rotation of backpacks and carry-alls for campus life. Now marked down to $64.71, from $145.

Baggallini Cross Over Crossbody Bag for Women

Start your collection of Baggallini. The ultimate travel accessory cross-body bag is now only $60 (originally $110). Stock up for the holidays; these make excellent gifts.

Timberland Women’s Wallet RFID Leather Crossbody Phone Bag

Keep it all together with this pretty leather phone bag that holds your cell and credit cards. Now, $34.99 (original price: $64.99).

Best Prime Day denim deals

HUDSON Women’s Nico Mid Rise, Straight Leg Ankle Jean, White

Yes. You can wear white after Labor Day, so grab this denim while it lasts. These well-made stylish jeans don’t come cheap but are marked down considerably during Prime Days. Pick up Hudson’s white jeans for $132.80.

GAP Highrise Wide Leg Jeans Light Wash

Yes, you can even shop Gap styles during Amazon Prime. These stylish wide-leg jeans are only $41.65 (down from $69.99), come in a light blue, perfect for your summer holidays and beyond.

Levi’s Women’s High Rise Wide Leg Jean, Walk The Walk

You can’t go wrong with Levi denim or this price! Marked down to $39.26!

Levi’s Women’s 501 Original Fit Jeans

The original denim 501 blues are now under $50 a pair during Prime Day.

NYDJ Women’s Marilyn Straight Leg Jeans

I love these jeans and there are many colors to choose from, so you might need two pairs. Now 40% off the original price of $119.

Best Prime Day lounge and sportswear deals

Amazon Essentials Women’s Soft Cotton Standard-Fit Yoga Tank

I love these! Stock up on these classic comfortable cotton tanks. Now under $30! ($22.80)

MARMOT Women’s PreCip ECO Jacket | Lightweight, Waterproof Jacket

Marmot is known for its durable jackets and this one is no exception. Now under $100 ($70)—it will keep you dry and stylish.

Hanes Womens Perfect-T Crewneck T-shirt

Another classic style by a beloved brand—these t-shirts are now under the original price of $12 ($6.90) so you can stock up on seven—one for each day of the week!

Columbia Women’s Anytime Outdoor Boot Cut Pant

This is on my wish list because it’s a great travel pant if you’re trekking around the great outdoors this summer and fall—it has UVA protection and is water and stain-repellent. Now only $44.98 (40% off its original price).

Jockey Women’s Activewear Bike Short

Everyone needs a good pair of bike shorts—whether you’re on a hike or a bike. A staple for so many activities.

Best Prime Day deals on shoes

Keds Women’s Triple Kick Sneaker

Keds sneakers are a classic for a reason. They’re a good item to add to your wardrobe if you don’t already own a pair. Now $46.96 marked down from $65.

ECCO Women’s Soft 7 Side Zip ie Shoes, Dark Shadow Nubuck

ECCO makes stylish shoes and boots that you can walk in, and these are my favorites for fall. Durable and comfortable, these will make a good alternative to sneakers when the weather turns cooler. Now $142.35 (versus $179.95).

Clarks Women’s Leisa Faye Sandal

I only want to wear comfortable shoes these days, and Clarks delivers on comfort without sacrificing style—on sale for $40.44 during Prime Days.

Dr. Scholl’s Shoes Women’s Madison Slip On Fashion Sneaker

Slip on Dr. Scholl’s and stay comfortable all day. Now 53% off the original price of $80. Plus, you can pick from a range of colors. I like the pink clay, personally.

Best Prime Day women’s clothing deals

Tommy Hilfiger Women’s Striped Hem Cotton Short Sleeve T-Shirt Dress

This a great option for the beach or lake this August or your warm getaway over winter. Now $24.40 during Prime Days.

DKNY Women’s Soft Casual Everyday Stretchy Jacket

Soft, stylish, and stretchy for less. Add this to your wardrobe and elevate your most casual outfits. Now $109.65 (15% off its original price).

Lucky Brand Women’s Camo Burnout Tee Shirt

Your teen daughter or son may steal this cute tee from you. On sale for $21.73 (original price: $39.50).

Best Prime Day men’s clothing deals

Pro Spin 3.0 Performance 10″ Golf Shorts with Active Waistband

If golf is your game, these are for you. $49.40 (31% off the original price). Pick up a pair or two.

Champion Men’s Hoodie, Powerblend, Fleece

A good hoodie is a staple in anyone’s wardrobe and this one is on sale. The original price was $55, but this is marked down to $39.98.

Brooks Brothers Men’s Short Sleeve Cotton Pique Stretch Logo Polo Shirt

This is ideal when you want something a little more polished than a t-shirt. A stretch polo for your preppy soul from Brooks Brothers. Now $45.11 versus the original $89.50.

Levi’s Men’s 559 Relaxed Straight Jeans

I love Levi’s for everyone. Now $29.34 (marked down from $69.50).

Best Prime Day kids clothing deals

Vineyard Vines Boys’ Breaker Shorts

Most kids go back to school when the weather is still warm, so these are a great option for the first day of class. Now $29.45 (marked down from $52)

The Children’s Place Boys Short Sleeve Basic Layering T-shirt

It might say boys on the label but these t-shirts are for everyone. Stock up for (all) your little kids. Now $14.79 versus $38.95 for a pack of three.

Lacoste Girls Classic Pique Polo With Pocket Casual Dress

This is a great choice for the first day of school for comfort and style (plus it has a pocket). Pick up this polo-style dress for less—now $40.90 marked down from $75 (original price)

Levi’s Girls’ Bootcut Fit Jeans

Cute and stylish, and comfortable bootcuts for the fall, now seriously marked down. Only $22.44 (original price $26.99)

HonestBaby Long Sleeve Bodysuits One-Piece 100% Organic Cotton for Infant Baby Girls, 5-Pack

Why should the older siblings benefit from all these Prime Sales? Pick up a pack of five all organic cotton bodysuits for your baby. Now 15% off for $29.74.

Prime Day fashion deals from other retailers

Nordstrom

The Nordstrom Anniversary Sale runs from July 15-August 4. Fashion, jewelry, shoes, handbags, and beauty are a huge part of the Anniversary sale, though you’d be surprised at the selection. Some notable deals shared in a preview include Mother Wide Leg Jeans for $185.99 (normally $278), the T3 Featherweight StyleMax Dryer for $129.99 (normally $199.99), and Stuart Weitzman Landon Pointed Toe Ballet Flats for $249.99 (normally $395).

Neiman Marcus

In addition to hitting the Prime Sales, you can find deals and steals from other retailers. Pick up gift cards between $50-$500 on qualifying purchases with code JULYGC from July 14-18.

Cozy Earth

Everyone’s wardrobe needs soft and comfortable loungewear and this sale will help you get it for less. Cozy Earth will offer up to 35% off and surprise 40% off apparel flash sale during Cozy Days from July 16-17, 2024.

When is Prime Day 2024?

Amazon’s two-day Amazon Prime Day event officially begins at 3 a.m. EST on July 16th, offering a wide variety of deals. Night owls can get a jumpstart on savings, and this incredible sale ends at 3 a.m. EST on July 17th.

Are Prime Day deals the same on both days?

Not necessarily. Some items will be “deals of the day” and last for 24 hours, so you have to act fast. There will be new deals on the second day, so it’s best to try to shop both days to get the biggest range of savings.

How does Prime Day work?

First, you have to sign up (if you aren’t already) to be a member of Amazon Prime. Pro-tip: Sign up for the free 30-day trial period before committing to a full year. If you are new to shopping on Amazon, review its layout and shopping platform functions, like search, so you can find what you need to buy.

Add your payment and shipping details ahead of time so you don’t have to fuss over them and ensure a fast checkout process. Last, download the Amazon app to your phone so you can get pinged when your dream deals go live on the site.

Do you need to be an Amazon Prime member to shop Prime Day deals?

Yes. You must be a Prime member to reap the rewards of these deals. The Amazon Prime Day sale is only for Prime subscribers.

Frequently asked questions (FAQs)

How to prepare for the Prime Day sale

First, make sure you have an Amazon Prime membership account. If you don’t, sign up for the 30-day free trial to test drive the subscription while you reap the benefits of the Prime sale. Search ahead of time for the items you want to buy, add them to your Amazon Wish List and sign up via the app to receive alerts for when items go on sale.

The app will also let you know about Amazon Lightning Deals—sales that last perhaps only a few hours. If you are an Amazon household, your Alexa can help you out. Enable “deal recommendations” in the Amazon Shopping section of your notifications settings. When something on your list goes on sale, you’ll get a notice via Alexa and the app, including items already in your shopping cart.

Tips for finding the best Prime Day deals

Here are some tips to navigate the Prime Day shopping experience. Make a wish list of items prior to Prime Day, and revisit your list to see when things are marked down. Make sure your product notifications setting is on in Amazon shopping and download the app to get alerts for Amazon Lightning Deals, which can sell out fast and disappear after a few hours. Revisit your wish list on the Amazon site (or in the app) to find out about any special deals leading up to the big sale days for Prime members.

Last, try to buy directly from Amazon or verified third-party sellers with Amazon store fronts, which includes Apple. Make sure to get the biggest markdowns and free Prime shipping, which may not be available through lesser-known third-party sites.