21 Women-Owned Brands Available on Amazon 2025

Behold, your new signature scent. Helmed by fashion and lifestyle blogger Chriselle Lim, PHLUR creates responsibly sourced, carefully crafted fragrances that are seriously addicting. Our editors are particularly obsessed with Missing Person, a skin scent that pairs comforting musk with delicate florals for a your-skin-but-better finish.

In 2020, Founder Diarrha N’Diaye-Mbaye created Ami Colé to address the lack of beauty products designed for melanin-rich skin. Inspired by Senegal and made with ingredients like shea butter, baobab seed oil, and jojoba oil, Ami Colé’s nourishing formulas and dreamy shades have earned the brand viral fame and a spot on Oprah’s Favorite Things. Pro tip: grab this editor-loved lip oil for silky, hydrated lips all day long.

Founder Charlotte Cho carefully blends the latest Korean beauty innovations while honoring the country’s rich cosmetics history with her brand, Then I Met You. The nutrient-rich formulas are perfect for soothing skin, toning complexions, and melting away makeup—but we’re particularly fond of its best-selling cleansing balm.

Shea butter has sooo many skin and hair care benefits, which is why we love Mother’s Shea. The women-founded and -owned brand is known for its whipped shea butter—like this relaxing eucalyptus-scented option—that’ll help soothe and hydrate your skin. Plus, Mother’s Shea is dedicated to fair wages for its female workers in Ghana and donates 15% of profits back to them in the form of an education fund.

One thing about me? My Amazon cart is pretty much always stocked with a new goodie from Cocokind. The brand was founded by Priscilla Tsai, who struggled with skin concerns growing up and always felt the need to wear makeup to leave the house. Now, Cocokind creates gentle and affordable yet effective skincare. The brand earned a 2024 Holy Grail Beauty Award for this serum, which helped correct dark spots and became a new staple in our tester’s skincare routine.

Raised by a mother who was both a doctor and chemist, Nancy Twine grew up concocting beauty treatments from scratch in her kitchen. But when she suddenly lost her mother, Twine left her finance job to create Briogeo: a hair care brand for all hair types and textures. While it’s hard to pick a favorite, our editors like this best-selling mask for its deeply hydrating qualities.

Your bar cart is calling, and it wants you to add these hammered martini glasses to cart. Created by sisters Reese and Nicole, Sister.ly Drinkware wants to inspire shoppers to create meaningful memories—which is why they put so much thought into their glassware. These gorgeous gold-rimmed glasses (and included cocktail picks!) are perfect for cheers-ing to that next promotion or life event.

Meet DedCool, the woman-founded, gender-neutral fragrance brand that wants you to define your own personal scent. What makes them truly stand out, though, is the sheer breadth of DedCool’s products: ranging from perfumes and body lotions to car fresheners, room sprays, and even laundry detergent. AKA, you can mix and match and layer smells throughout your lifes for a scent combo that’s totally you.

You might recognize this brand for their cult-loved travel jewelry box—but if that’s the only thing you’re shopping, you’re missing out. Founded in 2015 by Kimberley Dufour, the LA-based brand also offers chic home decor and fragrances. This particular scent caught our eyes (and noses) because of its sophisticated bergamot and jasmine blend—not to mention its display-worthy packaging.

With cookware this cute, you’ll (probably) be less tempted to order takeout. Our Place is the buzzy cookware brand you’ve probably seen all over your social media feeds, but we have to agree that this AAPI woman-owned brand is worth the hype. Not only are their pots and pans super cute, they’re non-toxic, heat evenly, and are so easy to clean. Bonus points for the spoon rest!

Romanticize your cleaning routine while also cutting down on single-use plastics with BLUELAND’s refillable cleaners. The AAPI women-owned brand claims to have helped eliminate over 1 billion (!) plastic cleaning bottles from entering landfills and oceans, thanks to its dissolvable tablets that let you refill your cleaners with ease. This handy set comes with three glass containers, plus three tablets for hand soap, multi-surface cleaner, and bathroom cleaner to get you started.

Named one of Amazon’s Woman-Owned Businesses to Watch wayyy back in 2018, Sweet Water Decor is worth a sniff. Each candle is still carefully crafted and poured by their team in Pittsburgh PA, and we like the aspirational titles like Weekend, Spa Day, or Stress Relief (yes, pls). This top-selling Driftwood & Mahogany scent has earthy notes like lavender, geranium, and warm wood that’ll transform your room into an inviting cabin retreat.

Nothing says “I have my life together” quite like a matching PJ set, and Eberjey’s vintage-inspired designs are the perfect blend of comfy yet coordinated. The brand has been around since 1996 and was founded by Ali Mejia and Mariela Rovito—but we especially love that the team is still made up of 95% women. On Amazon, you can shop a curated selection of the brand’s top styles, including loungewear, slippers, and this cutie matching set.

Get some well-deserved shut-eye with editor-loved sleep brand, Slip. Fiona Stewart stumbled upon the skincare benefits of silk after a medication left her skin and hair extremely sensitive—so when swapping her pillowcase for a silk option created drastic results, she founded Slip. Today, the brand has pillowcases, sleep masks, and even scrunchies, all made from 22 momme mulberry silk.

Self-titled “wanderer-in-chief” Toyin Omisore was inspired by her grandmother’s personality and legacy when she created Roam Loud. The activewear brand aims to position women of color at the forefront of the health and wellness space, rather than an afterthought. This sleek sports bra from the brand is intentionally designed to be comfortable and supportive without digging into your skin, and we love the dreamy plum hue.

When you’re trying out the latest accessory trends, you prob don’t want to drop serious cash right away. Founded by husband-and-wife duo Yang Pei and Stephanie Li, JW PEI is famous for its on-trend yet budget-friendly accessories. We consider the brand one of the best affordable designer handbags on the market, but if that’s not enough for ya, Selena Gomez, Emily Ratajkowski, and Hailey Bieber have all been spotted sporting JW PEI.

Turn heads in Vontélle, a Black women-owned eyewear brand inspired by the founders’ African, Caribbean, and Latin heritage. The striking frames are meant to be statement-making accessories, which is why they feature bold silhouettes and eye-catching patterns. They also have a wide range of lens types to suit your preferences. The Lenox Avenue frames pictured here honor the art, music, literature, and political activism of Harlem, New York.