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The Best New Season Fashion Brands And Buys Of 2024

The Best New Season Fashion Brands And Buys Of 2024

Carry your summer skirt into the autumn months with Cos’s colour-pop cardigan – simply style with flip-flops now then sub in biker boots come September. M&S, meanwhile, has started to dropped a new-season edit, and it’s looking pretty lust-worthy. Case in point: the below tie-front shirt in a preppy blue stripe.

Rohé

Paillette-Embellished Crepe And Tulle Midi-Skirt

Fitflop

Recovery Toe-Post Sandals

Marks & Spencer

Pure Cotton Striped Tie Front Shirt

Gingham dresses have taken over from florals this season, and Bernadette’s mini has been spotted on a variety of taste-makers on Instagram over the last few months. Undercut any twee associations by pairing with dad trainers and a statement-making textured bag – preferably of the vintage variety.

Bernadette

Tippy Gingham Pleated Taffeta Halterneck Minidress

Alighieri

The Abundant Dream Recycled Silver Earrings

Last year’s statement layering top is set to return for autumn 2024, but this time look out for colourful stripes, like the below Cos number. Biker boots, meanwhile, are really proving their cost-per-wear credentials this year, as we’ve seen people wearing them through all seasons. For August? Try styling them with a white mini or midi-skirt.

COS

Crew-Neck Merino Wool Top

Russell & Bromley

Jackson Mid Calf Pull On Distressed Biker Boot

Sometimes you can’t go wrong with the classics, and a white shirt and black pant is a tried and tested combination that will carry you through to autumn. Speaking of transeasonal heroes, Miu Miu’s black T-bar shoes are giving plenty of “back to school” vibes, and will be a great alternative to sandals when temperatures start to drop.

Massimo Dutti

High-Waist Stretch Capris

Free People

Bolsa Nova Julia Slouchy Tote


Get into the spirit of high summer with Farm Rio’s whimsical cotton-jersey jumpsuit – a worthy addition to your holiday packing list. This Petra Collins X Tarina Tarantino charm necklace is also in keeping with this childhood nostalgia, thanks to its cute seashell and butterfly detailing. An easy way to liven up a summer dress or tank top this August.

Maeden

Yela Curved Leather Shoulder Bag

Farm Rio

Copacabana Printed Cotton-Jersey Jumpsuit

Petra Collins

Ssense Exclusive Silver Tarina Tarantino Edition Candy Charm Necklace

Cambridge Satchel has come up with an unexpected collaboration with Noughties cartoon icon, Hello Kitty… and we find ourselves inexorably drawn to the black leather tote. Cutesy never looked so cool. Elsewhere, white miniskirts are taking over on the streets of London, and LoveShackFancy’s Coella skirt has just the right amount of ruffle – just add a colourful tank top and flip-flops.

Faithfull The Brand

Biarritz Top Terracotta Ombre

Cambridge Satchel

The Hello Kitty Face Leather Tote

Nike’s collaboration with Jacquemus, which dropped this week, is causing a stir on social media, and feels particularly timely with the Olympics starting this week in Paris. The women’s track jacket is a standout piece from the collection, thanks to its sculptural appeal and two-tone colourway. Meanwhile Rohe, the Amsterdam-based brand, is winning over the fashion crowd with its clean-lined staples this year. The pinstripe blazer will carry you right through till autumn.

Nike

X Jacquemus Women’s Track Jacket

Alohas

490 Rife Shimmer Trainers

COS

Valley Eyelet Shoulder Bag

Rohé

Pinstriped Wool-Blend Twill Wrap Blazer

Everyone’s favourite stealth wealth staple, The Row’s Margaux bag, now comes in clutch form. A real grab-and-go trophy accessory. We’re also enjoying asymmetric tops right now: a more interesting alternative to a white tank top on sunny days. Both Ninety Percent and Entire Studios have provided tempting versions at a reasonable price point this year.

Agmes

Vera Recycled Sterling Silver Hoop Earrings

The Row

Margaux EW Clutch In Leather


Embrace the rising temperatures with Arket’s easy oversized T-shirt – the perfect print-clash tool for striped skirts and trousers (see Deiji Studios’s wide-leg poplin pants). Elsewhere, everyone’s favourite elevated dress brand, Tove, has just dropped its first footwear line, and the Rene sandal is a real wardrobe multitasker.

Zara

Shoulder Bag With Cord Handle

Deiji Studios

Ease Checked Cropped Organic Cotton-Poplin Pants

Bubble-hem skirts are everywhere right now, and Cos’s dramatic ankle-grazer is sure to elicit many compliments this summer. Meanwhile, if you’re partial to a tank top, you will love Simone Rocha’s iteration which comes with cute bow detailing and is a surefire way to elevate your favourite pair of jeans.

Alighieri

The Bones of Rebirth Recycled Silver And Leather Necklace

Simone Rocha

White Bow Tail Easy Tank Top

While biker boots might not seem like a likely heatwave hero, we’ve found them unexpectedly useful this summer (if not only for the fact that the weather changes every five seconds). Style Jimmy Choo’s bikers with a slip dress (see Hai’s aqua-blue mini) and sunnies at the weekend for a very 2024 spin on grunge style.

If bows and lingerie-style dresses don’t float your boat, then consider turning to H&M’s hiking-style cargos – a worthy adversary for the bohemian linen trousers that usually proliferate this time of year. Style with a tank top and flip-flops on the weekend then swap-in kitten heels, an oversized shirt and silver jewellery for evening.

H&M

Water-Repellent Hiking Trousers

LOEWE

Pre-Loved Cubi Small Monogram Brown Shoulder Bag

Matteau

White Ruched Organic Cotton Dress


Euros fever has gripped the nation, but for the fair-weather football fans, might we suggest you consider a fashion item you’ll continue to wear after Sunday’s final? Enter Conner Ives’s upcycled football jersey dresses (they come as a top, too), which will look great with flip-flops and ballet pumps now, then biker boots come autumn. Bring it home, boys.

Balenciaga

Pre-Loved Ghesquiere Moto Motorcycle City Bag

LOEFFLER RANDALL

Leonie Bow-Embellished Leather Flats

Net-a-Porter has just dropped a capsule edit with Shanghai-based Shushu/Tong, and it is a celebration of whimsical silhouettes and coquettish embellishments (it’s a must-see for bow-lovers). Meanwhile, MM6 Maison Margiela’s collaboration with gorpcore shoe brand, Salomon, provides a much-needed utilitarian counterpoint, with its signature toggle fastening and streamlined silhouette.

Shushu/Tong

Embellished Wool-Blend Halterneck Top

MM6 Maison Margiela X Salomon

& Other Stories

Belted Patch-Pocket Jacket

Speaking of sneaker collabs, Miu Miu has just dropped another edit of its sellout New Balance sneaker, and this time it comes in a very lust-worthy black leather. We’ve also got minidresses on the brain this week, and even through the weather is completely unpredictable, Doen and H&M’s thigh-grazing minis are worthy of your attention – just layer up with a bomber jacket while we wait for summer to arrive. Sigh.

H&M

Pleated-Skirt Low-Back Dress

Those lucky enough to be escaping the UK for balmier climes will be in need of some warm-weather staples. Enter Me+Em’s endorphin-packed textured A-line skirt, which will be perfect for transitioning from beach to cocktail bar. Meanwhile Free People’s macrame tote is sure to fit in everything for long days out, and Lounge’s white bikini will have you feeling like a Bond girl in no time.

Me + Em

Textured Stripe A-Line Skirt

The Row

City Leather Thong Sandals

Lounge

Ruched Bow Bralette Bikini Top

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