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In 2024, the beauty and fashion industries continued to embrace K-beauty products, classic business wear and even 80s and 90s style.
Despite ongoing cost-of-living challenges, shoppers remain eager to spend, with insights from Afterpay’s Festive Insights: Unwrapped Report revealing that 59 per cent of Aussies plan to spend the same or more compared to 2023.
This spending optimism aligns with another key trend: 44 per cent of shoppers are expected to buy Christmas presents during the Black Friday sale.
To help you navigate this shopping frenzy, we’ve compiled a list of the top Black Friday discounts from leading beauty and fashion retailers. Many of these discounts run until early December, so act quickly if you wish to participate.
Top brands advertising beauty and fashion deals for Black Friday
Black Friday is one of the most anticipated shopping events of the year, offering significant discounts and promotions on a wide range of products.
This major shopping event has evolved over the years, with many retailers now offering online deals and extending the shopping period beyond the traditional one-day event.
As the holiday shopping season kicks off, Black Friday provides the perfect opportunity to snag the best deals and start your Christmas shopping early.
Up to 70 per cent off STAX activewear
Shop up to 70 per cent off STAX activewear sitewide as part of their much-anticipated Black Friday sale.
Up to 50 per cent off Country RoadÂ
30 per cent off David Lawrence tops and knitwear
David Lawrence is offering 30 per cent off tops and knitwear in their core refresh range. The sophisticated, summery designs of this range are perfect for Christmas day or a summer BBQ in the coming months.
For the Black Friday sales, David Lawrence has dropped their sale early to be available while stocks last. Want to access the sale? Click here.
Up to 50 per cent off almost* everything from EMU Australia
EMU Australia, known for its snug sheepskin slippers and Australian made boots, may not be the obvious choice for summertime, but that doesn’t mean a gift from EMU Australia wouldn’t make for a great Christmas present.
A perfect gift for little ones, the Wallaby Mini sheepskin boot is a great stocking filler, while mum might enjoy the classic Jolie slipper.
*Excludes platinum styles.
Up to 50 per cent off 1001 Optometry
Valid until December 1 or until stocks last.
Up to 35 per cent off selected styles at The North Face
40 per cent off Bendon basics and Xmas products
The bras that you wear can make a huge difference to how you feel, especially if you’ve never been properly fitted for a bra. Despite what you may believe, bras are not all designed to be ripped off at the end of the day because of how uncomfortable they are.
Bendon’s mission is to make undergarments that help women feel comfortable and confident. While undergarments are a very personal purchase, there’s no reason why you can’t buy something for yourself at Christmas time or gift a Bendon voucher to a loved one where it’s appropriate.
Massive Black Friday sale at Cotton OnÂ
At a date shortly to be announced, Cotton On will open the doors to its massive Black Friday sale – and just in time for Christmas.
Can’t wait for the final sale? Shop 30 per cent off sleepwear now.
Up to 50 per cent off BondsÂ
Make yourself comfy with up to 50 per cent off Bonds underwear, clothing, sleep and socks.
Bonds also stocks a great range of babywear if there’s little ones in your family.
Shop an extra 40 per cent off the Adidas outlet saleÂ
Stock up on running shoes and lifestyle wear at the Adidas outlet sale, where you’ll find an extra 40 per cent off already discounted items.
Score huge savings at The Oodie flash sale
Pick up your favourite onesie or dressing gown for up to 50 per cent off – online now for Black Friday at The Oodie.
Up to 40 per cent off Lorna JaneÂ
Save big on Kate Spade handbags for their exclusive Black Friday sale
Kate Spade’s stylish Black Friday handbag selection will include structured and slouchy silhouettes, luxe fabrics and a seasonal palette of standout hues.
Arrived a little too early for the Black Friday sales? Shop the outlet collection for great savings throughout the year.
Up to 60 per cent off Nimble Activewear
Nimble Activewear is an Australian brand driven by a vision to marry functional activewear with effortless, everyday style.
Enjoy up to 50 per cent off NikeÂ
Kicking off on November 29 to December 2, Nike is hosting a huge Black Friday sale across all their major categories like running shoes, clothing, accessories and equipment. This sale will include the likes of new arrivals and best-selling products.
Up to 50 per cent off watches and jewellery at Daniel Wellington
From November 22 to December 22, enjoy up to 50 per cent off men and women’s watches and jewellery at Daniel Wellington.
20 per cent off Goldfield & Banks*
Combining native Australian botanicals with centuries of French expertise in the art of perfume making, Goldfield & Banks perfumes are designed to create the ultimate olfactory experience.
For a limited time from November 28 to December 2, enjoy 20 per cent off Goldfield & Banks at their online store.
30 per cent off sitewide at Edible Beauty
Or simply wait until November 29 to December 2 for their ‘Power Hour’ when all products will be 40 per cent off.
Take part in Foreo’s biggest sale of the year
Plus, use the code ADDED10 for an extra 10 per cent off the sale price.
25 per cent off CIROA Beauty
Shop 20 per cent off sitewide at The Collagen CoÂ
Up to 40 per cent off Adore BeautyÂ
The Adore Beauty Black Friday sale will officially start on November 29 and run through to Cyber Monday on December 2.
Explore special Black Friday deals at Sephora
Enjoy up to 50 per cent off bundles at Naked Sundays
Looking for a new sunscreen-makeup routine to beat the summer heat?
Smell incredible this holiday season with fragrances from WHO IS ELIJAHÂ
Shop up to 40 per cent off perfumes sitewide at WHO IS ELIJAH from November 14 while stocks last.
Try fragrances like Cherry Fiesta with citrus, sweet and floral notes, or Wall Street with floral, smoke and wood notes.
Receive free gifts from Airyday
Buy the Airyday Bright On LED Mask and get the ‘Ultimate AM to PM Set’ FREE.
This exclusive set includes Golden Glow SPF50+ Dreamscreen sun protection in 30ml size (ideal for on-the-go reapplication!) and the entire full-size skincare range paired with the luxe headband for your nighttime routine – all valued at $172.
Offer available from November 26 to November 28. Shop here.
Plus, score a FREE Airyday Premium Tote Bag with every order over $75 for three days only.
Offer valid from December 2 to December 4. Shop here.
Up to 70 per cent off Mermade Hair tools
15 per cent off Moroccanoil sitewide
Plus, spend over $120 and 15 per cent off, or spend $200 and receive 20 per cent off on Moroccanoil at Sephora.
Discounts of up to $200 at CLOUD NINE
CLOUD NINE is offering customers discounts of up to $200 from November 21*, making it the perfect time to upgrade your tool, or give the gift of healthy hair to friends and family this holiday season.
In addition to incredible discounts, customers can receive a gift with purchase on most products (see attached document for full eligibility). Gifts with purchase include:
- The Vanity Mirroramp;source=gmail&ust=1732662814120000&usg=AOvVaw2jCiSPFjJwWQeD4pga6xtG” rel=”sponsored”>The Vanity Mirror RRP $80
- Luxury Paddle Brushamp;source=gmail&ust=1732662814120000&usg=AOvVaw1M5SIgX_2bdFBV6l_EvDSQ” rel=”sponsored”>Luxury Paddle Brush RRP $60
- The Styling Giftsetamp;source=gmail&ust=1732662814120000&usg=AOvVaw3kuH0w250i-cMWpRZrZd2K” rel=”sponsored”>The Styling Giftset RRP $80
*Offer available while stocks last.
When is Black Friday 2024?
Black Friday falls on November 29, 2024.
Black Friday is an annual shopping event where retailers offer significant discounts and promotions.
What type of deals can I expect on Black Friday?
Common deals on Black Friday include doorbuster deals, coupons, discounts on popular items, and bundled promotions.
How can I prepare for Black Friday sales?
Research sales, sign up for email lists, create wish lists, and consider using price comparison tools.
What are some tips for shopping on Black Friday?
Check for sales early, compare prices, avoid impulse purchases, and be prepared for crowds and wait times.
What are some popular categories for Black Friday deals?
Electronics, apparel, toys, home goods, and travel are among the most popular categories for Black Friday sales.
Can I find Black Friday deals online?
Yes, many retailers offer Black Friday deals both in-store and to shop online.
When do Black Friday sales typically start?
Some retailers may start Black Friday sales earlier in the month, but most sales begin the Friday after Thanksgiving.
Retailers use various advertising strategies to promote their Black Friday deals and attract customers. Social media marketing is a popular tactic, with retailers creating buzz around their Black Friday deals and promotions on platforms like Instagram, Facebook, and Twitter. Email marketing is another effective strategy, where retailers send out newsletters and promotional emails to their subscribers, highlighting their best deals and offers.
Influencer marketing has also become a key component of Black Friday advertising. Retailers partner with influencers to promote their products and deals to their followers, leveraging the influencers’ reach and credibility. Online advertising, including targeted ads on search engines and social media, helps retailers reach their target audience and drive traffic to their websites. In-store promotions, such as eye-catching displays and special offers, are designed to attract customers and enhance the shopping experience.
Black Friday shopping trends have evolved significantly over the years, with more and more customers turning to online shopping. The convenience of shopping from home and avoiding the crowds and chaos of in-store shopping has made online shopping increasingly popular. Mobile shopping is also on the rise, with many customers now using their smartphones and tablets to shop for Black Friday deals.
Another trend is early shopping, with many retailers offering early deals and promotions to encourage customers to start their holiday shopping before the official Black Friday date. Price comparison has become a crucial part of the shopping process, as customers are now more likely to compare prices across different retailers before making a purchase. This trend ensures that shoppers get the best value for their money.
To make the most of Black Friday sales, here are some tips and tricks to keep in mind:
- Research beforehand: Research the products you want to buy and compare prices across different retailers. This will help you identify the best deals and avoid overpaying.
- Make a list: Make a list of the products you want to buy and stick to it to avoid impulse purchases. This will help you stay focused and within your budget.
- Use coupons and promo codes: Look for coupons and promo codes that can be used in conjunction with Black Friday deals. These additional discounts can help you save even more.
- Shop early: Shop early to avoid missing out on popular items. Many retailers offer early access to Black Friday deals, so take advantage of these opportunities.
- Check for price matching: Check if the retailer offers price matching, in case you find a lower price elsewhere. This can ensure you get the best deal possible.
By following these tips, you can navigate the Black Friday sales with confidence and score some amazing bargains.
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